Social Media ROI Managing and Measuring Social Media Efforts in Your Organization Que BizTech eBook Olivier Blanchard PDF-Viewer EMQ

Social Media ROI Managing and Measuring Social Media Efforts in Your Organization Que BizTech eBook Olivier Blanchard ebook JTU

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ebook Social Media ROI Managing and Measuring Social Media Efforts in Your Organization Que BizTech eBook Olivier Blanchard JTU

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Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to

• Align social communications with broader business goals and functions
• Plan for effective performance measurement
• Establish clarity of vision, purpose, and execution
• Implement guidelines and operations for effectively managing social media
• Get started by “listening before talking”
• Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
• Use social media to deliver real-time, optimized customer support
• Leverage mobility and the “on-the-fly” social media culture
• Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

ebook,Olivier Blanchard,Social Media ROI Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech),Que Publishing,E-Commerce - General,Web - Social Networking,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / E-Commerce / Internet Marketing,Business Economics,Business Economics/Marketing - General,Business / Economics / Finance,Business/Economics,COMPUTERS / Web / Social Media,Computer Applications,Computers/Web - Social Media,E-Commerce - General,E-Commerce - Internet Marketing,ELECTRONIC COMMERCE,Economic aspects,GENERAL,General Adult,How-to/Do-it-yourself,Internet marketing,Internet marketing.,Management management techniques,Marketing - General,Monograph Series, any,Non-Fiction,Online social networks - Economic aspects,Social media,Social media - Economic aspects,Social media;Economic aspects.,United States,Web - Social Networking,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / E-Commerce / Internet Marketing,Business Economics/Marketing - General,COMPUTERS / Web / Social Media,Computers/Web - Social Media,E-Commerce - Internet Marketing,Marketing - General,Business / Economics / Finance,Economic aspects,Social media,Business Economics,Business/Economics,Management management techniques

Social Media ROI Managing and Measuring Social Media Efforts in Your Organization Que BizTech eBook Olivier Blanchard Reviews :

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

 

You’ll learn how to

• Align social communications with broader business goals and functions
• Plan for effective performance measurement
• Establish clarity of vision, purpose, and execution
• Implement guidelines and operations for effectively managing social media
• Get started by “listening before talking”
• Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
• Use social media to deliver real-time, optimized customer support
• Leverage mobility and the “on-the-fly” social media culture
• Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.

ebook,Olivier Blanchard,Social Media ROI Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech),Que Publishing,E-Commerce - General,Web - Social Networking,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / E-Commerce / Internet Marketing,Business Economics,Business Economics/Marketing - General,Business / Economics / Finance,Business/Economics,COMPUTERS / Web / Social Media,Computer Applications,Computers/Web - Social Media,E-Commerce - General,E-Commerce - Internet Marketing,ELECTRONIC COMMERCE,Economic aspects,GENERAL,General Adult,How-to/Do-it-yourself,Internet marketing,Internet marketing.,Management management techniques,Marketing - General,Monograph Series, any,Non-Fiction,Online social networks - Economic aspects,Social media,Social media - Economic aspects,Social media;Economic aspects.,United States,Web - Social Networking,BUSINESS ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce),BUSINESS ECONOMICS / E-Commerce / Internet Marketing,Business Economics/Marketing - General,COMPUTERS / Web / Social Media,Computers/Web - Social Media,E-Commerce - Internet Marketing,Marketing - General,Business / Economics / Finance,Economic aspects,Social media,Business Economics,Business/Economics,Management management techniques

Social Media ROI Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) eBook Olivier Blanchard

 

Product details File Size 2059 KB Print Length 320 pages Simultaneous Device Usage Up to 5 simultaneous devices, per publisher limits Publisher Que Publishing; 1 edition (February 22, 2011) Publication Date February 22, 2011 Sold by  Services LLC Language English ASIN B004P8J1MQ

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